At Peachtree VA, we believe in the power of purpose-driven businesses to transform industries. That’s why we’re proud to support a diverse range of entrepreneurs, each working tirelessly to make a difference in their unique ways.
In our Small Business Spotlight series, we’re excited to introduce you to remarkable business leaders who are making waves in their respective fields. Join us as we explore how entrepreneurs are creating lasting impact and how Peachtree VA is helping them amplify their efforts.
Springboard Strategy: Where Corporate Expertise Meets Nonprofit Heart
At Springboard Strategy, the mission is clear: empowering leaders and teams to design their strategy and deliver meaningful growth. For 10 years, Amy Zehfuss has been bridging the gap between corporate strategic thinking and nonprofit passion.
Darleen Priday, VP of Business Development at Peachtree VA, spoke with Amy Zehfuss, founder of Springboard Strategy, about her decade-long journey helping organizations navigate complex transitions.
“Strategy is looking forward and shaping the future of an organization,” Amy explains. “Many nonprofits need this sort of long-term strategic thinking in order to get funding, so it’s pretty important for them.”
The Power of Strategic Thinking in Action
Amy’s impressive background includes over 20 years at Time Warner, strategic roles at Spanx, and teaching at Emory University. This corporate foundation now serves dozens of CEOs in the Atlanta area.
Amy’s work with The Atlanta Mission exemplifies how strategic planning transforms organizations facing significant transitions. As the largest provider of homeless services in Atlanta, they needed to reset their strategy following the recruitment of a new CEO and to navigate post-COVID challenges.
“This team was very innovative, very bold in their vision. They ended up making plans that go out into 2030 because they have real estate in buildings that they’re trying to refurbish and enhance,” Amy shares.
Fractional Support That Scales With Vision
As Springboard Strategy grew, Amy recognized the value of strategic virtual assistant support. Having worked with Peachtree VA for six years, she understands how the right executive VA partnership enables focus on high-value activities.
“If you’re someone like me with 25-30 years of experience, my time is not well spent doing administrative work or invoicing,” Amy notes. “My primary work right now with my virtual assistant is social media, and I get a lot of business from that.”
Amy writes blog posts that her virtual assistant repurposes into engaging social media content that attracts new business. This partnership demonstrates how fractional support services can transform content strategy while allowing Amy to remain in her zone of genius.
Long-term Planning During Uncertain Times
With many nonprofits facing budget constraints, Amy offers practical guidance for maintaining strategic momentum.
Bridge Strategy Approach:
- Build 6-month to 1-year focused plans during uncertainty
- Continue core long-term projects while addressing urgent needs
- Break strategies into 90-day actionable sprints
- Balance forward vision with present-moment flexibility
“When there’s a lot of ambiguity in the market, you give yourself enough of a vision to take action and move forward, but you’re not trying to crystal ball the next three years,” Amy explains.
Who Benefits From Strategic Planning Partnership
Amy works directly with CEOs and their leadership teams, particularly those experiencing:
- New leadership transitions
- Significant growth spurts requiring organizational restructuring
- Market changes or new competitive pressures
- Team realignment after turnover or expansion
- Need for collective decision-making and vision alignment
She is an expert facilitator, enabling leadership teams to unify their diverse viewpoints and establish a clear organizational direction.
Expert Insight: The Value of an Outside Perspective
“It’s really hard to facilitate strategy yourself,” Amy emphasizes. “Being a fair witness, I can call some things that they may not see or recognize.”
Amy’s outside perspective, combined with her corporate experience and nonprofit passion, creates unique value for organizations that are ready to strategically scale their impact.
Want to learn more about strategic planning for your organization? Connect with Amy at springboardstrategy.com and follow her on LinkedIn and Instagram!
Strategic Support for Strategic Leaders
The story of Springboard Strategy demonstrates how experienced professionals can use their expertise to create a meaningful impact, especially with a Peachtree virtual assistant backing them up! Amy’s success illustrates the power of combining deep expertise with reliable fractional support that handles essential but time-consuming tasks.
At Peachtree VA, we understand that visionary leaders need strategic partners who can manage the day-to-day seamlessly while they focus on strategic initiatives. Our virtual assistant matching process ensures you get executive-level support that grows with your ambitions.
Ready to explore how a Peachtree virtual assistant could transform your business operations? Schedule a consultation with Darleen Priday and discover the perfect match for your needs!
