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Community Connect Event: How to Utilize Digital Media for Your Business

Community Connect Event: How to Utilize Digital Media for Your Business

Peachtree VA organized a community event to empower businesses to enhance their digital marketing strategies. Led by our esteemed Director of Business Development, Darleen Priday, and featuring special guest Jon Goehring, an audio and video specialist and the founder of Jon Goehring Voiceovers, we delved into the advantages and best practices of content creation and digital media. 

Our hour-long event was jam-packed with tips and proven techniques for easily and effectively running a podcast, including ways to get started, tips for consistency, and AI and other tools to utilize to save time. We also dived into ways to grow and maintain a LinkedIn presence, including how to reach new audiences and become a thought leader in your field. 

If you missed our event, don’t worry; this blog will highlight the key takeaways and actionable items. If you’re interested in attending the next event, don’t forget to follow us on LinkedIn for updates!

CTA – Connect with us on LinkedIn.

Topic 1: Why Podcast for Business?

Are you thinking about starting a podcast but unsure if you should? Jon Goehring shared some key benefits of starting a business podcast:

  • Position your brand as an industry expert. 
  • Allows you to own your content (compared to paid advertising).
  • Reaches new audiences that traditional marketing channels may miss.
  • Facilitates collaboration opportunities.
  • Provides content that can be repurposed across multiple formats.

Getting Started

First, let’s go over the essentials. According to Jon Goehring, “It is important to have good audio quality, but the internal microphone on your computer might be good enough depending on the space that you’re in. So maximize what you have.”

Before you record an episode, you want to know the topics and direction you plan to go. You don’t have to script your entire episode, but having an idea of the title and some talking points will keep you on track. This also includes researching any guests you plan to have on your podcast so you can make the most of the discussion and provide value to your listeners.

Some other things to consider when starting a podcast:

  • Frequency: It’s essential to remain consistent with a podcast. Choose a posting schedule that is feasible to keep up with and bulk-record episodes to stay ahead.
  • Equipment: Besides a microphone, consider whether you want your podcast to be video or strictly audio. Invest in a good camera and ensure your recording space is professional and not too distracting.
  • Branding: Including a branded intro and outro, podcast title, and cover images can elevate the professional look of your podcast.
  • Marketing Strategy: A podcast can be crucial to an integrated marketing campaign. Consider what you want to achieve with your podcast. Do you wish to attract leads to your business, position your business as a thought leader, or simply grow and monetize your podcast?
  • Popular tools: Adobe Audition (audio editor), Audacity (audio editor), Spreaker (podcast hosting platform), Vidyo AI (AI clipping tool).

Episode Formats

Here are some episode formats your podcast should cycle through:

  • Solo Episodes: An opportunity to showcase your subject matter expertise.
  • Internal guest episodes: Colleague interviews are another great way to showcase the expertise within your business. It’s an excellent way to focus on an aspect of your company and shed some light on best practices and other pieces of wisdom.
  • Industry expert guest interviews: Having another industry expert on your podcast can further position your brand in the same light and also provide informational value to your listeners.
  • Customer interviews: Having a satisfied customer talk about how they worked through an issue using your product or service is a great way to promote your business and can be repurposed into a written case study on your website.

Topic 2: Leveraging LinkedIn Marketing

Content creation is vital to building your brand, whether you’re a solopreneur, a small business, or a large corporation. Darleen Priday details how you can grow your brand through LinkedIn content.

Tips for Growing Your LinkedIn Presence

  • Consistency: It’s essential to maintain a consistent posting schedule. We recommend aiming for at least 2-3 posts per week.
  • Evergreen Content: Certain content remains relevant for long periods and can be reformatted and reposted on your LinkedIn. Your social media strategy should include both new and repurposed content.
  • Engage with Thought Leaders in your Industry: If you want to position your brand as a subject matter expert, you want to align yourself closely with other experts in your field by connecting with them and interacting with their posts.

Types of Content for LinkedIn

Every brand should aim to publish a blend of the types of posts below based on their marketing strategy:

  • Client spotlights/testimonials: Word-of-mouth content like client spotlights is a great way to advertise your business without being too promotional. It can also strengthen your relationships with existing customers.
  • Informational: Informational posts provide value to your audience and position you as a thought leader in your field.
  • Employee Highlights: Highlighting colleagues within your business not only gives potential customers an inside look at your team’s expertise but also strengthens your employer brand for recruiting new talent.
  • Company-Centric/Promotional: Your audience wants to understand your business. Ensure that information is readily available through promotional posts highlighting your product/service and how it solves customer pain points. To avoid being overly promotional, follow the 80/20 rule—80% of your posts should include those listed above, while only 20% should advertise your company.

Peachtree VA Can Help

When developing content for your brand, you have many options. Avoid putting too much on your plate and repurpose content to avoid burning out. The key is to start small, stay consistent, and keep learning and improving. If you’re looking for support getting started, our expert VAs are here to help, and our flexible contract options allow you to start off with a low time commitment and a 30-day out policy. Our expert VAs can assist you with various aspects of your digital marketing strategy, from content creation to social media management. 

Schedule a free consultation to discuss your needs and how our VAs can help you achieve your business goals.

 We hope you found this recap of our Community Connect Event insightful and that you can apply these learnings to enhance your digital marketing strategies!